With our deep connections with the Asian elite, coupled with our extensive network of researchers providing up-to-date and accurate on-the-ground information, Asia is our region of focus, with particular emphasis on Southeast Asia.


Why Asia

Much as the world’s economic centre of gravity once moved to the Mediterranean and thence to the Atlantic, it is the Pacific that today constitutes the fulcrum of geoeconomics. Trade, business and great-power competition are centred on Pacific Asia, which looks out westwards at the United States and eastwards towards Europe. China, Japan, Korea, Southeast Asia and India. These countries and region, both in their relations with the Americas and Australasia and among themselves, constitute a rising bloc of powers whose strategic and economic choices impinge on the direction chosen by other powers, including the United States, Russia and the European Union. To know Asia, as it is today, is to know the world, as it will be tomorrow. We can help provide that knowledge.

Why South East Asia

Strategically positioned south of China and east of India, Southeast Asia is a region of unrivalled growth. As countries within Southeast Asia transform from inward-looking agrarian communities to outward-looking economies that are open to trade and investment, new opportunities are emerging. And as Southeast Asian countries move towards political liberalisation, new areas for engagement and fresh prospects for international collaborations are increasing. Asean – the Association of Southeast Asian Nations – is a collective grouping that brings together 10 countries in the region: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Multinationals say that Asean’s policies of economic integration, which led to the formation of the Asean Economic Community in 2015, are making a difference to their investment strategies already. Asean countries are beginning to think and act like a single market of 655 million people rather than a loose conglomeration of 10 markets. As these markets consolidate their resources and strategies, Asean’s success in overcoming its economic and social diversity will position it as an important player in the international economy.