Even Revel’s Facebook page bears their slogan that is new Wanted
Oahu is the first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front side for the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘I think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for each of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 % jump compared to last 12 months.
Assisting the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those prepared to wager, it appears that at final Atlantic City’s efforts to mimic what has struggled to obtain years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention ancillary spending into the coffers of hotels, casinos and retail.
Of course, while one good month is good, for a property like Revel which has been plagued with bad figures since it started simply 15 months ago, an ongoing winning streak is going to be necessary to persuade investors that the worst is finished. To that end, Hartmann says there may well be more of the incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we are able to keep the market share numbers,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of property.
‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the name that is same took home $1 million following an Ohio casino mistake
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Win! No, Wait, YOU Win!
It was the moment of a life time for Kevin Lewis, who was in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino understood they’d a major problem on their arms.
Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis was within the audience during the casino, another one was watching on television, waiting to see if he’d win the drawing. And as it proved, it was the Kevin Lewis at home whom was the real winner not the one at the casino.
When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the money, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.
But the Horseshoe made a decision to just take another approach. Rather than make the males bother about which you might ultimately receive the prize, they merely awarded two million dollar awards instead: anyone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So in line with our commitment to perform some thing that is right our guests, Horseshoe awarded a $1 million prize every single of this men.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and their prize cash was never ever really in doubt. However the Lewis who showed up at the casino that night is grateful that luck was on his side.
‘When I heard my title we said, ‘God finally provided me with a win that is big” Lewis told local television station WCPO. He royal vegas claim bonus later attributed their win to simply ‘being within the right place at the best time.’
Six Degrees of Separation
Incredibly, the two champions have a lot in common. Not just do they share a title and play at the casino that is same however they both live into the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the principle reasons for a casino being therefore generous in a situation such as this 1 is obviously to build some good PR, as well as the Horseshoe is the big champion on that account. On social media marketing internet sites like Facebook, the Horseshoe’s page is inundated with messages praising their decision, with most customers seeing it as a classy move by a business that had been under no obligation to give away the extra money.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. Nevertheless, it absolutely was not become, plus in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one these are typically still spending for. Caesars had been even offered a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the fact that the Macau federal government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars type of shot themselves in the base by not taking the Wynn deal when they could. Never having themselves submitted a credit card applicatoin back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times does not have any second possibility to get into the most profitable gambling region on the planet now; an unfortunate reality for the company that carries the greatest long-term debt load of any casino conglomerate nowadays: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. And just because the start of 2013, Macau has shown a growth of 16 percent over last year.
Caesars was busy doing some major internal company reorganization: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to launch in Nevada) and a fully planned Baltimore casino right into a separate business that are majority-owned by the parent.
Clearly, buying and selling property for the profit is additionally not merely one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had named Caesars Golf, once they wear it the market this past year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to pay their debt down.